The Commonsense Entrepreneur mentors service related small businesses in customer-centric thinking as a primary tool to reach your goals. We analyze your business, provide recommendations you can apply immediately, and teach you the principles of customer-centric thinking.
Introducing Friends of The Commonsense Entrepreneur
I'd like to introduce you to some friends; a couple dozen, in fact.
Marketing guru Seth Godin's latest book Tribes inspired a social network where some of the smartest people I've met hang out and share business ideas. A small segment of that group have banded together to create a smaller network of business mentoring professionals. We're going to be sharing business ideas, not just with each other, but with each other's clients. So when you talk to me, you're talking to an international team of incredibly talented professionals.
I've created a full page to introduce them properly. It begins, though, with our shared philosophy on the state of business today. Please drop by and introduce yourself to any of these fine folks who strike your fancy.
And stay tuned for more developments!
Pictures and Video from the Book Release
My book release party was a smashing succes and lots of fun. Thanks very much to It's A Grind manager Tim Sawdey, musical partners Bill Walker, Bob Gonzalez and Russia Saturn and organizer extraordinaire Sue L Canfield.
Have I earned your trust? I'd sincerely appreciate five minutes of your time to complete this anonymous survey.
New Video: Persuasion and Negotiation: Don't Choose Lose/Lose!
Manners Matter!
Commonsense Approach to Business Etiquette
ChangeThis.com, home of Seth Godin's "Bootstrapper's Bible", Guy Kawasaki's "Art of the Start" and Chris Anderson's "Long Tail" has just published my manifesto "Manners Matter" as a free download. Enjoy!
Book Release
49 Commonsense Business Observations
Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it. 49 Commonsense Business Observations can help. All the details are on the book page.
Friend of Simplicity Interview
Trevor Gay, consultant to the National Health in England, interviewed me recently. Trevor is doing a series of interviews with folks he calls 'Friends of Simplicity' at his weblog Simplicity is the Key. He does an excellent job of tailoring the questions to each friend, making the end result personal and extracting the best snippets of business knowledge from each.
It was a lot of fun. After you've read it I hope you'll drop me a line and let me know what you think.
2008 Summer Series: Free Business Classes
Attend a free one-hour class this summer throughout the months of July and August. I'll be teaching a series of four classes. Visit my Events page for all the details.
Others Have Said . . .
"You motivated me to set things in writing and think through my future plans....meeting with you did boost my confidence to pursue clients."
G. Becker
Risk-Free Consultation
My goal is to help small businesses succeed, while succeeding myself. As one step on that road, I would like to offer you a risk-free half-hour consultation. Let's discuss the biggest challenge you're facing in business, your most recent 'learning experience' (some call them mistakes), or your dreams for your career and yourself. Let me convince you of my ability to understand your issues quickly and offer practical guidance to help you succeed.
My usual fee is $50 per half-hour. If, at the end of our discussion, you don't feel that I've helped, you keep your check.
Regardless, I also sincerely ask for your honest feedback, and the right, if I choose, to include that feedback here on my website and in my book (credited to you, or anonymous; your choice.)
Please call toll free (877) 771-7746 or email Book@CommonsenseEntrepreneur.com (or use the contact form) to arrange your risk-free half-hour consultation by phone, email, or letter, or if you're in the Roseville/Sacramento area, in person at your place of business.
Another Free Offer!
We'd love to give you some free advice. Just email us a question, or a description of the issue you're facing, and we'll offer some ready-to-use suggestions and the reasons behind them. All we ask is your permission to re-print the essence of the Q&A.
Guided Tour
I'd like to take a moment to show you around the website. For information about my consulting services and business background, see the 'About' page. There's information about my books, instructional videos, and a regular weblog. I've included some case studies, links to other websites I find useful, and a press/speaker's kit. If you have any questions at all just fire up the contact form and I'll respond almost immediately.

